MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
February 1, 2023
January 23, 2023
January 19, 2023 — This is the time of year we tend to reflect on our past behaviors and think of changes we can make to live our best life. A similar activity can help you achieve your goals for your brand as well. To help spark that metamorphosis, we bring you this article so you can get ideas from your peers’ transformation
Funnel Strategy: 54 elements to help you guide your buyers’ journey through the marketing funnel
January 16, 2023 — To get you started on that kernel of an idea that you can grow into a marketing concept, scan through this article with an open mind. Hopefully if just one of these elements gives you a new idea for optimizing your marketing funnel, it will be worth your time.
Corporate Marketing: Feedback is respect (podcast episode #44)
January 11, 2023 — Listen now to hear Lucas Welch, Vice President Corporate Marketing, Highspot, discuss the power of integrated storytelling and community, bringing your whole personality into work, and so much more.
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