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February 16, 2018
February 14, 2018
February 9, 2018
February 7, 2018 — Jonathan Levey, Senior Digital Marketing Manager, Flexjet, shares his team’s app journey at its Skyjet brand. Watch the video replay of his MarketingSherpa Summit session to learn how this app led to a discovery that transformed the brand’s entire business model.
February 2, 2018 — A/B split testing is a powerful way to improve marketing because it enables you to make decisions about the best headline, ad copy, landing page design, offer, etc., based on actual customer behavior and not merely a marketer’s opinion. Let’s break down the process.
February 1, 2018 — SAP's successful content marketing campaign covered not only individual topics that would appeal to each one of 19 industries but also considered the medium by which each customer might want to absorb the content. Here’s how they did it.
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Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000