MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Show, Don’t Tell: 3 quick case studies where companies help customers reach their own conclusions
March 3, 2021
Web Forms: 3 quick case studies about improving performance without changing form fields
March 1, 2021
The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)
February 22, 2021
Effective Homepages: 3 quick case studies to help you optimize your website’s front door
February 18, 2021 — Many customer journeys start on your homepage. So if you don’t get this key page right, you end a potential customer relationship just as its beginning.
In this article we explore how companies are decreasing bounce rates and increasing internal link CTR and ultimately sales revenue.
Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing
February 16, 2021 — What is wine really? Just old grape juice with a really good story. And because of that story, winemakers can charge $30 a bottle.
To spark your next great marketing story idea, we bring you examples from Tourisme Montréal, a pet supplies ecommerce site and a digital marketing agency.
Ask MarketingSherpa: Homepage value proposition
February 10, 2021 — A MarketingSherpa reader asked for advice about communicating a company’s value proposition on a homepage as part of a website redesign project he was working on.
He thought the advice was helpful, so we’re sharing it with you today in this blog post.
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MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
