Practical Case Studies, Research and Training for Marketers

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Best Practices Are Pooled Ignorance: 4 quick marketing case studies of brands that found success by taking a different approach

Best Practices Are Pooled Ignorance: 4 quick marketing case studies of brands that found success by taking a different approach

April 14, 2021 — We all want the shortcut. The tricks. The marketing hacks. But sometimes when we go down this all-too-tempting path, we wind up at a dead end. Just because it worked for someone else’s customers does not mean it will work for yours.

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Usability and Landing Page Design: 3 quick case studies about improving results by guiding the customer’s perception process

Usability and Landing Page Design: 3 quick case studies about improving results by guiding the customer’s perception process

April 13, 2021 — True usability should include a potential customer’s ability to understand and make use of your landing pages, yes, but also your processes and your products and services themselves. Marketers can help improve that usability with clearer communication and achieve better results because of it.

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Hidden Opportunities: Three quick case studies where marketers discovered treasure in their SEO, homepage, and lead data

Hidden Opportunities: Three quick case studies where marketers discovered treasure in their SEO, homepage, and lead data

April 5, 2021 — What value is buried in your marketing department? Read on for examples from the software industry, a cleaning products company, and an answering service.

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